If you are starting an online business, you may have come across the term "dropshipping."
But what is it anyway? And how can you start your dropshipping business?
Moreover, how can you bet promote your dropshipping business and the products that you sell?
What is Dropshipping?
Dropshipping is a type of business model wherein you can run your store without having your inventory.
After you made a purchase, the supplier will be responsible for shipping products from the warehouse straight to your customers. You do not have to worry about things like storing, packing, and then shipping your products.
Another advantage of dropshipping is that you do not have to pay for a product until a customer pays for it. This is an attractive option who will not risk purchasing products that will not sell.
Providing this low-barrier to entry makes it easier for both newbies to choose a niche and then run their dropshipping store.
Now, here are the seven useful marketing tips for dropshipping newbies:
1. Create a compelling offer
One of the most important things you need to know about dropshipping is that you need to come up with a compelling offer.
Do not be that online store that does not hold sales or bundles. If none of your products or items are on sale, shoppers may not be as compelled to buy your product.
But if you will present the right product and deal, then you will likely convert them.
Offering bundle deals can also work exceptionally well. In fact, it is known to be one of the best-kept secrets in dropshipping.
When creating bundle deals, focus on selling more on the same product. Let's say that you are selling wallpapers, and in your bundle, you might want to include more wallpapers. If people love your product, they will want more of it.
Although it requires a little bit of convincing at first for them to take out their credit card, the moment that it is out, then, always make an effort to upsell.
2. Highlight customer reviews
Many buyers tend to be skeptical of the quality of the products you are selling at first. That's why placing customer reviews, ratings, and testimonials is an effective way to gain the trust of your prospects.
It will be easier for new buyers to see other buyers' experience with your products with product reviews. This eventually motivates them to make a purchase.
What you can do is take a snapshot of your customers' feedback. And then post it on your website and social media channels.
As you grow your online store, you must gather product reviews, ratings, and testimonials.
3. Use retargeting
The thing is, the majority of your site visitors will not be purchasing from your site during their first visit. Generating website traffic can pose an extra challenge to new dropshipping business owners.
Fortunately, retargeting allows you to capture this lost opportunity. Retargeting will target people who visited your website previously but have not taken any action yet. Once you target your visitors with relevant ads, then more people will likely convert.
4. Implement SEO
In the same way, you should also develop an SEO strategy for your dropshipping store to help double up your sales.
Due to its ever-changing algorithm, it is safe to say that several criteria can affect your website's search engine ranking. But the thing with SEO is that you have to be patient and meticulous with it, as it takes at least 6 to 12 months for you to start seeing the results.
Whether your marketing is for the short term or long-term, SEO remains a vital element that should not be neglected. Otherwise, your sales will stagnate.
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5. Start blogging
You should also incorporate a blog to start your content marketing strategy. That way, you can reach more people through your content.
You can also create guides, industry reports, tutorials, and more. Look for ways you can educate your audience in your niche or industry.
It also helps that you come up with content that appeals to your target audience's emotions. Doing so lets you establish a more meaningful connection between them and your brand.
6. Consider an email marketing
If you have worked exceptionally hard to entice prospective buyers to visit your site, then you would not want to lose them when they leave.
A newsletter is an excellent way for you to on-board people in the purchasing funnel. You can provide them a discount on their first order. Similarly, you can also integrate some SEO writing in there and put up some suggested products.
Doing so will allow you to convert more customers and offer a way to contact them as well.
You are segmenting emails based on the categories of items that your previous shoppers bought from you. If someone bought from you women's swimsuits during summer, why not email them offers of winter dresses during the fall?
7. Be active on social media
Social media is another excellent medium to spread your message to your target customers.
But because it does not cost anything, social media platforms have become more and more oversaturated.
It does not matter whether you will use Facebook, Instagram, or Twitter. What's important is that you know how a particular platform can help achieve your business goals.
All you need to do is have a specific strategy in place that will allow you to come up with valuable content.
Over to You
Dropshipping offers many benefits. Plus, it is one of the easiest ways to start a business.
It is just a matter of knowing what marketing strategies you should implement for your business to succeed. This includes driving website traffic and generating sales.
To achieve that, it would be best to follow these marketing tips:
1. Create a compelling offer
2. Highlight customer reviews
3. Use retargeting
4. Implement SEO
5. Start blogging
6. Consider an email marketing
7. Be active on social media
Because like any physical store, your dropshipping business also requires the attention it needs. Hence, we hope that the tips listed above can help you achieve your goals. Good luck!
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This article was provided by guest author Jake Rheude
About the Author: Jake Rheude is the Director of Marketing for Red Stag Fulfillment, an eCommerce fulfillment warehouse. In his free time, Jake enjoys reading about business and sharing his own experience with others.