Dropshipping beauty products is always a solid idea as the makeup and beauty product industry is booming and in the US alone, the industry is worth up to $84 billion, and it is still growing. More and more people are seeking to look great especially after the virus when they are just beginning to “venture forth into this brave new post quarantine world”.
But as the competition is fierce in this segment, similar to the fitness products, the question becomes: how to dropship beauty products the smart way?
In this post, we’ll discuss practicable beauty dropshipping strategy and top suppliers of the niche.
How Does Dropshipping Beauty Products Work?
There are several ways to sell beauty products online, but dropshipping is by far the easiest and most convenient. Dropshipping beauty products means you don’t need to store or handle any goods. Instead, the dropshipping supplier handles inventory logistics and all the shipping.
For example, you find a good beauty product on your dropshipping supplier website that you want to sell, you need to list the product in your own store. And when a customer buys this product in your store, you place an order with the supplier, and they pack and ship the item.
How to Start a Dropshipping business?
For most online retailers, dropshipping is the best way to sell beauty products online. It’s easy, convenient, and it has the lowest operative costs. But there is one thing you need to be psyched up. That is the competition. Due to the development of e-commerce, more and more people enter the industry. It requires more effort on store management.
So now let’s go over some tips on how to start your beauty dropshipping store and how to maximize your sales with marketing.
1. Create a beauty dropshipping store
Creating your own beauty dropshipping store is a lot easier than you might think, especially if you use an E-commerce platform. This is quick, easy, and efficient. The most popular three options are Shopify, WooCommerce, or eBay.
After registration, you will need a store name, and design your store to make it in line with customers’ preferences. For example, if you target female customers, using lovable or exquisite fonts will be favorable. Further, an organized category and navigation bar will be helpful to build a good shopping experience.
2. Identify the beauty trend
Nowadays, the beauty space has become more about inclusivity, diversity, and empowerment. Makeup artist and Instagram beauty influencer Patrick Ta has said, “I get inspired by everyone around me [and] I don’t necessarily think [about] the trend I want to set.”
In other words, trends are important, but they should be used to inspire consumers and give them self-confidence. Thankfully, there are so many ways for you to identify beauty trends and you can even use this knowledge to find new niches that have less competition.
First of all, beauty blogs are your friends, especially if they have a more “body-positive” and inclusive image. If you follow them, you can get regular updates on emerging trends and hot new products. Popular beauty blogs include:
- Into The Gloss. Divided into three categories: Makeup, Skincare, and Hair.
- Dermstore. Categories like Anti-Aging, Skin Care, Makeup, How-To, or Bath & Body.
- Allure. This is the famous print magazine’s blog devoted exclusively to Beauty Trends.
- My Beauty Bunny. Focuses on cruelty-free beauty trends and products.
- NewBeauty. Includes celebrity skincare routines and skincare trends.
3. Pick a right beauty niche
After grasping a general idea of the latest beauty trend, you are ready to pick the right beauty niche for your dropshipping store.
Dropshipping beauty products cover cosmetics, haircare, skincare, oral care, nail care, fragrances, bath and body, and others. When you are choosing a niche market, you need to consider competition intensity. The more popular, the more competitive. And you will need to spend more on search engines and social media marketing. Google Trend is one of the best tools for product research. You can enter keywords to see the popularity.
4. Work with reliable dropshipping beauty suppliers
This is a really important step, so you should take the time to really research and find the right dropshipping supplier. You can make a comparison that includes pricing, shipping methods, delivery time, response speed, refund policy, and others. Rating and reviews are also quite essential. You can sum up the advantages and disadvantages to help decisions.
Once you find some candidates, make sure they have:
- Low wholesale prices on beauty products.
- Competitive membership fees for joining.
- The ability to ship beauty products, which can require special handling and packaging.
- Extensive inventory of beauty products that fit your niche.
5 Top Dropshipping Beauty Suppliers
Your dropshipping supplier is how you buy beauty products at wholesale prices to stock your online store. This makes choosing a wholesaler or supplier one of the most important decisions you’ll make in the entire beauty dropshipping process.
We’ve also made a list of reliable beauty products (and also comprehensive) droppshipping suppliers for your reference.
CJDropshipping
CJDropshipping is a comprehensive dropshipping supplier started in Yiwu, the largest wholesale small commodities market in the world. They can source and provide over 80% of products with factory dropshipping prices. For beginners, all-in-one suppliers/distributors have their own benefits of being quick and easy. You don’t need to find multiple suppliers to put all the goods you want to sell on the shelf.
Beauty Joint
This is a USA makeup distributor which also provides dropshipping services. Its main products cover all areas of your body, from eyes, lips, face, nails, hair, and skin. For shipping methods, Beauty Joint provides four options, for example, Standard, USPS Priority Mail, and USPS Priority Express Mail. Their delivery is not very fast, so be aware of that. Still, it’s a great place to find high-quality beauty products for all of your needs.
ISO Beauty
ISO Beauty is one of dropshipping beauty suppliers located in the United States. It offers a wide range of hair care products to choose from. Products are classified into ten categories. You can find curling wands, dryers, straighteners, hair extensions, and others on the site. The processing time of an order is about 1 or 2 days. And the delivery time is different. For US orders, products take 2 to 5 days to arrive. International orders will take 10 to 14 days. Both are shipped by USPS.
There are some requirements to join its dropshipping program. People are required to have bought products before they can join. And they should pay a $200 account set up fee. Some channels are not allowed to sell ISO Beauty products, such as Amazon and eBay.
Born Pretty
Born Pretty offers more than 10,000 beauty products, among which the nail products are the primary product, including stamping nails, nail gel, polish, nail tools, stickers, rhinestones, and decorations. The website has set up the United States and the United Kingdom-based warehouse pages, which allow people to find products by location. It takes 1 to 3 days to process orders on Born Pretty.
Strawberrynet
Strawberrynet has been offering its services since the year 1998. The fact that the company has managed to stay in business for over 2 decades indicates that it offers high-quality products and services. Its main products include fragrances, skincare products, makeup, and cosmetics.
Conclusion
Selling beauty products online can be the best choice you’ve made for your dropshipping business. The beauty industry is growing at high speeds, so you can expect a lot of profit from selling cosmetics. The best way to do it is to make use of dropshipping platforms that offer their own supplier directories.
