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Handmade Coffee Whisky Glass Marketing Sharing -- Sign Up for WED2C Beginner Support Project

Handmade Coffee Whisky Glass Marketing Sharing -- Sign Up for WED2C Beginner Support Project
YuhanJan. 30, 2023 04:07:305927

Name: yviehere_     Posts: 140      Followers: 21K

INS Accounthttps://www.instagram.com/yviehere_/

Product: Whisky Glass

Price: $18.99

Cost: $2-8

Purchase linkYvie M's Amazon Page




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Ⅰ Account Analysis


1. Basic information


1). Name and Logo:


The logo and name remain unified. First of all, the account is positioned as a homemade barista with strong personal IP attributes, so she used her name Yvie and used a personal real avatar to highlight her personality and leave a deep impression on her fans - Yvie is a DIY barista, then this account will attract fans who also like homemade coffee The target group is very vertical.


2). Personalized Signature:


Personalized signatures allow fans to quickly understand who they are, what they do, and what they sell. The personality signature of this case is simple and clear and contains a personal introduction + contact information + location + independent site link, because this account is to do personal IP, the content is around personal IP.


3). Story display:


The story column is an important display position, you can insert product links, event pages, etc., and top the posts you think are important so that fans can find these important contents quickly. You can see that the account has added 6 representative posts (homemade coffee, homemade desserts, purchase links, selfie scenery, interactive mini-games) and added links to purchase products (glasses) in the video to guide fans to place orders and enhance the interactivity with fans.



2. Followers data and update frequency


Posts: 140      Followers: 21K   Following: 372


Update Frequency: Maintain 1 to 2 posts daily




Case Analysis:


From the update frequency and traffic comparison, we can see that the daily update is very important to help increase the exposure rate of the account. It is best to maintain the update frequency when newcomers start. After the followers have accumulated a certain degree and have stable and exclusive traffic, the daily update can be increased or reduced according to the specific situation. It is also important to keep the video style highly consistent, and the cover images are all displayed on a uniform background, which can greatly add points to your content.



Ⅱ Content Analysis


  1. Overall Style 

The main color of the post is warm, orange + white + curry, with a ratio of 16:9 and a uniform background.

The main pictures all use the product presentation picture (the glass with coffee) to keep the content consistent, and the overall browsing is very beautiful and comfortable.



2. Copywriting Content

The copywriting structure for craft/production content like this is actually quite simple, basically consisting of these 4 parts.

1, the name of the product: the name of the coffee

2, the required materials: coffee beans, milk, other ingredients, etc.

3, interaction: let fans pay attention to themselves, go to the profile to place an order, greeting with fans, ask fans questions

4, tags: coffee, cup




Tips about label usage:


1). Number: Up to 30, recommend 10~30


2). Tag structure: From broad to narrow (primary category + secondary category + single product)


3). Label tool(Enter 3 main tags to automatically generate 30 popular tags):




3. Comment Interaction:


If an account only posts and does not interact with followers, it is not helpful for sales. Some daily interactive behavior can improve the quality of the account. As long as the product-related comments suggest replying, reflect the interaction and lead to the purchase.


4. Shooting Method


Shooting equipment: mobile phone + bracket


Shooting requirements:


a. Quiet shooting environment


b. The background color is consistent


c. Focus on the product


d. The cover image is eye-catching


Shooting steps:


a. Display of finished products


b. Small pinch


c. Large pinch


5. Background music selection


The account video is in Asmr form with no extra music. If you use ASMR format, make sure the surrounding environment is quiet and free of noise.

If you use the music form, you can choose the appropriate style of music according to the style of the video. For example, if the video is entertaining, try to use a cheerful type of music and refer to INS popular music.


Ⅲ Products for Sales

Products that can be sold in the artisanal coffee category include coffee beans, coffee cups, kitchen utensils, etc. The price range is between US$10 and US$30.


Store linkYvie M's Amazon Page



Main product: Kitchen utensils, coffee cups, coffee ingredients


Category: Kitchen Stuff


Product price:  $4.99~$25.99, the price is moderate.


Covering the vast majority of consumers (both men and women, young and old), the broader the target consumer group, the better.




1. Sharing content should not be too mixed. It is recommended to focus on a type of product in the social media platform to attract the same type of followers and promote sales, but the store can shelve other related products to drive sales. So, determine your positioning in the early stage, and focus on one type.


2. Have imitative value. If the content has imitation value, followers will have the desire to buy and imitate when they see your content. For example, if a coffee account only publishes photos of the finished product without a video of the production process, it will be difficult to attract followers to imitate and buy the same product.


3. Have a selling attribute. Avoid a pure entertainment/pure sharing account.




Have selling attribute



No selling attribute



Pet health, pet diet



Funny pet videos (pure entertainment)



Book section explanation (leaving suspense)



Full book explanation (no suspense)




4. Persistence. Even if your content is high-quality and original, it's hard to guarantee a large number of effective followers early on, since Instagram can only drive a limited amount of traffic to new accounts. So update your account regularly at the beginning.


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