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Most people end meetings with familiar sentiments like, "Keep in touch" , "Let’s do this again sometime" , and "Give me a call sometime next week." A sale should follow a similar progression. Marketers should never be content with a no-strings-attached, have-a-nice-day handshake at the end of the sale.
1. Product and service pairings: Companies with multiple product or service offerings probably see common pairings or combinations. When someone buys a new smartphone, for example, they often pair it with a case, headphones or a number of other accessories to enhance their experience with the product. What can you pair with a sale to enrich your customer's experience with the product or service you offer?
2. Upsell (plus warranties and special services): Upselling may carry a negative connotation. But, as seen with product and service pairings, selling an accompaniment to a product or service is meant mainly to ensure that a customer's experience is positive. Salespeople and customers alike should be cognizant of higher-priced offerings and the advantages of those offerings, as it may not be the ground-floor offering that's best for their particular vertical. Also, consider matching products with extended warranties, special maintenance services, and other programs which, again, create a better overall experience for the customer.
3. New products and services: Past and current customers should be the first to know about new product and service rollouts. That group, after all, is your ambassadorship and a more than capable vehicle for reaching new business. Honor them by breaking the news to them and watch as they engage with your brand.
4. Customer loyalty program: Do you have perks or rewards for your customers? Customer loyalty programs aren't new, but they're awfully effective at maintaining engagement between brand and buyer, all while encouraging sales. If you don't already have one in place, brainstorm ways you could start and how it could aid both your customers and your bottom line.